Are the one who is searching for social media strategy for your company? You have searched for “social media marketing near me”, then you are reading the correct piece of content.
Social media is a powerful tool to establish a personal identity, build your image, and stand out in your industry. It is used as a key branding tool by marketers across all fields. Personal branding on social media is becoming more and more important due to the multitude of benefits that it brings to one’s business and professional goals. Now building your personal brand is not a day’s job. It requires continuous effort and the right mix of tactics.
Here are some useful tips that will help you understand how to brand yourself on social media. Of course, social media isn’t the only way to establish your brand, but it does play a huge role.
Here are important steps that you can use social media to your advantage and sharpen your personal brand.
Get Your Profiles in Order
First things first, get your profiles in order. Add a professional, up-to-date photo to your social media profiles, using the same photo across different platforms to ensure consistency.
Then clean up your profiles by deleting any content that you wouldn’t want potential employers or clients to see.(You can always maintain a private profile for sharing personal things that you don’t want employers or clients to see.)
Be Yourself
While you want to cultivate a professional brand, it’s important to let your personality shine through in your social media posts. Write in the way you’d normally speak.
Be authentic. Be honest. Talk about things that really matter to you (rather than trying to hop on the latest trends). And don’t pretend to be someone you’re not. This is all part of ensuring your brand stays consistent.
Use Social Media AI Tools
Building a personal brand has gotten even easier with the advancement of artificial intelligence. By using AI tools, you can create an identity that reflects your values, expertise, and aspirations.
- Market research: Use AI to conduct a competitive analysis and get insights into market trends and customer behavior. Tools that can do this include Ahrefs, Similarweb, and Brand24.
- Content creation: Use writing tools like Perplexity and ChatGPT to perform research and help get ideas to create content for platforms. Tools like Feedly or Pocket use AI to suggest relevant articles and news that align with your brand so you can share valuable content with your audience.
- SEO: Tools like Ahrefs and SEMrush use AI to identify trending keywords and phrases along with analyzing content for readability and keyword density so you can optimize content for search engines.
- Social media management: Platforms like Sprout, Buffer, and Hootsuite all leverage AI to schedule posts and automate tasks. AI can help analyze metrics such as engagement to help you understand what content matters to your audience.
- Email marketing: Personalization is key to driving click-through in your email marketing. Use AI to analyze subscriber data and optimize and test key elements such as subject lines, CTAs, and content.
- Visuals: There are many great tools for creating visuals such as Canva AI or Midjourney. Adobe Spark and Lumen5 use AI to create professional images and videos.
- Landing page optimization: WordPress, GoDaddy, and Wix offer AI-driven optimizations for site design, content, and layout which can help with user engagement and SEO.
Regularly Share Content
In the early days of social media, the more you posted, the more engagement you could drum up.
Today, however, over-posting leads to fatigue and annoyance. You want to keep the lines of communication open with your audience, but you also don’t want to overshare so much that you look desperate.
While there is guidance on the optimum number of social posts for large businesses such as 1 to 2 posts a day on LinkedIn, 3-5 posts a week on Instagram, and 3 to 5 posts a day on TikTok, it’s not as clear-cut for small companies or personal branding.
Be Positive, Engaging & Authentic
While your goal may be to create an unstoppable personal brand online, make sure it reflects you and your values. While you now know some of the things you should be doing on social media, are you aware of what not to do to make sure your social impression is positive?
Think of your interactions and content as a resume of your work, and a reflection of your professional attitude and personality. Reposting others’ content or curating content is smart, but it’s not all you should be doing. You also need to share content that you’ve written to demonstrate industry expertise.
Creating engaging content means taking a fresh approach to the types of updates you share with your network. Don’t be afraid to talk about your achievements, or add engaging tidbits about your personal life. After all, social media is about individuals first.
If you have concerns about not being able to voice your opinions, consider creating two sets of social media accounts: one for private use (say whatever you want), and one for public use (in which your responses and shares are heavily considered).
Keep your personal pages private to close friends and family, and use your professional accounts to build new connections and career opportunities. If you want to talk about your employer online, make sure you read through your company’s social media guidelines before doing so.
Import Your Contacts
You might be amazed to see how many people you already know on the social media networks you’re using. There may be tens, or even hundreds, of people with whom you haven’t yet connected with.
That’s why you shouldn’t waste those existing or potential connections. Import your email contacts from Gmail or Outlook, or contacts from your phonebook, into your social networks to find out how many connections you’re missing.
LinkedIn, Instagram, WhatsApp, Facebook, and X all allow for the free import of a certain number of contacts.
Find & Join Social Groups
Facebook and LinkedIn offer great opportunities to join groups focused on specific industries or topics. Just use the search bar on each platform to find groups that are linked to your specific area of expertise. Then you’ll be able to share your insights and build authority around your personal brand.
However, they aren’t the only platforms with group or community-building opportunities. X Communities replaced Twitter Circles in 2023 and was created to give people a place to connect, share, and discuss. These communities are started and managed by people on the platform who enforce rules and keep conversations informative, relevant, and fun.
The newcomer to the social media block, Threads (launched by Meta as a rival to X), has accrued a lot of users since its launch in 2023. As a text-based platform, its goal is community sharing so it could help you reach a new audience and promote yourself. You can also post links, photos, carousels, and videos and cross-post on Instagram.
Pinterest is another social channel where you can build a community. Plus, it’s not just about followers; it’s about creating a space where people find inspiration, share ideas, and discover new interests. You can use Pinterest Group Boards to get your content shared based on a theme such as ‘wedding cakes.’
Keep in mind that industry groups may be overcrowded with competitors, so smaller, topic-based groups may be more fruitful in terms of reaching your audience.
There’s also Quora, Reddit, the largest platform for online communities and one of the most visited websites in the world. Its real-time user content is also being used to train Google’s AI model, so it’s getting eyes on it from brands.
Platforms like Patreon and Discord can create opportunities to connect with like-minded people. Patreon enables creators to earn money by offering exclusive content and perks to subscribers, while Discord is designed for creating communities and supports voice, video, and text chat in a more secure environment.
Once you’re a member of a group, don’t be afraid to jump into discussions and add your unique insights. It can be difficult to remember that that’s exactly what social media is about!
Keep Your Voice, Image & Tone Consistent
You’ve probably already figured out that sticking to your defined persona is important.
So, it’s important to remain consistent with your ideas and the ways you present them so that you’re seen as memorable and authentic.
Voice: Finding the tone of voice that works best for your brand may take trial and error. It’s not about just deciding you want to be funny or inspirational, you need to figure out what style works for you.
Image: While you don’t require a graphic design degree to create amazing graphics, you do need an understanding of design fundamentals to provide a seamless user experience and communicate using visuals or text. This includes color, imagery, typography, and composition. By nailing each of these for your brand, you can create a brand style guide that will help you create a consistent image across digital channels from your website or blog to social and even email.
Tone: While your brand voice is the content of what you say, tone is how you say it. What this means is that your messages need to change depending on the audience and the platform.
Study Influencers
Connecting with and collaborating with influencers is a great way to get your brand known, but it can take some time. You have to put time and effort into finding the right one and then developing a relationship before they’ll see you as an expert.
Earn a Social Media Certification
You need to tailor content for each platform so it connects with your existing and future followers. The best way to build your personal brand on social media is to understand the fundamentals. It’s never just a case of posting and then wishing for the best scenario.
There are many areas you should have knowledge and experience in to triumph on social platforms, such as:
- Social research
- Social customer services
- Social apps
- Analytics
- Social content
- Social strategy
- Social commerce
- Affiliate marketing
Conclusion
The process of developing your personal brand on social media calls for commitment, sincerity, and the thoughtful application of tools and strategies.
You may utilize social media marketing near me and social media and marketing to build a powerful, identifiable personal brand that has an impact on your business by following these steps. You’ll be headed in the right direction if you concentrate on writing in your own voice and genuinely helpful information.
Happy Reading!